Venus Group Creates "Sanitized" Bed, Bath Collections for Market

Home Textiles Today Staff -- Home Textiles Today, 10/12/2010 4:54:58 AM

FOOTHILL RANCH, CALIF. - Not just clean. Sanitary.
     That is Venus Group's aim with its new line of Sanitized-branded bath and bedding collections through a recent partnership with Sanitized, the registered brand of Sanitized AG, Switzerland.
     Sanitized is a hygiene function designed to reduce bacteria and odors and is aimed at "creating a feeling of well being," the company said. Sanitized guarantees a lasting effect of this function for the life of the product to which it is applied.
     Venus' new Sanitized-branded collection will be tailored to the mid-tier price category. The initial product offerings will include a quick-dry antimicrobial solid-colored towel ensemble collection and a wrinkle-free antimicrobial sheet- and- duvet program, which will come in both classic styles and contemporary looks and colors.
     The Sanitized silver ion-based antimicrobial technology will be used throughout Venus' three core market segments - home, hospitality and institutional.
     Venus' alliance with Sanitized is part of an effort to expand its corporate performance technology portfolio. The company also offers a VisaEndurance antimicrobial collection of bedding in sheeting and top-of-bed.
     "Technology and innovation are at the heart of Venus Group's vision and growth," explained Devanshi Patel, director of marketing. "These innovative products are engineered to improve the quality of everyday life through technology."