WSL: Social networking impacts shopping
HTT Staff -- Home Textiles Today, 10/11/2010 3:25:04 PM
New York - WSL Strategic Retail is out with a new study that finds 75% of shoppers participated in social networking in the past month - and 45% used their social networking site for shopping activity.
"Social media influences buying. It is broader than kids talking to each other on Facebook or following a Tweet. It is about moms, men and Boomers tapping and clicking onto sites that tell them what to buy and where," said Wendy Liebmann, ceo of WSL Strategic Retail.
The survey, How America Shops From Buzz to Buy, found that while 47% of consumers overall use their social network to engage in shopping activities, that goes up to 57% among GenXers and to 52% among the affluent.
Millennials - aged 15-32 - spend the most hours on social networking sites, about seven per week, but they don't do the most shopping. That honor goes to GenXers - aged 33-44 - who spend 5.5 hours per week with shopping-related social media, nearly an hour more per week than other generations.
We would love your feedback!
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...