In September comps roundup, almost everyone is a winner
HTT Staff -- Home Textiles Today, 10/7/2010 12:57:42 PM
New York - Up against easy comparisons, department stores outpaced off-price chains and discounters' comparable store sales in September.
September's list of winners among the 13 major retailers tracked monthly by HTT far outweighed the "losers" list, which posted only one company - regional discount chain Duckwall-Alco with a 2.3% comp decline.
Even so, the 256-unit retailer said its business is on the path of recovery as a result of Abilene, Kan.-based Duckwall-Alco's store reorganization initiatives.
"While September same-store sales were negative, improvement in the trend continues," said Rich Wilson, president and ceo. "Sales in the month were impacted by our store re-set initiative, which is now completed, and the integration of more than 400 new items in the food and consumables departments. Consumers also remain cautious, and our updated offering better reflects this economic reality."
Flat for the month was Memphis, Tenn.-based Fred's, which was up against uneven comparisons from last year when demands for the H1N and seasonal flu vaccines and flu-related products were higher than this past September.
Better news for the 672-unit Southeastern discounter came in strengthening customer traffic, noted Bruce Efird, Fred's ceo, with "our Core 5 program driving improved sales and margin mix."
Looking to the winners in September, York, Pa.-based The Bon-Ton Stores took the lead of the pack with a healthy 5.9% comp increase, which exceeded expectations and was driven in part by home's performance, said vice-chairman and president - merchandising Tony Buccina.
"Our best performing businesses were home store - including furniture - better missy sportswear, cosmetics, shoes, juniors, kids and accessories," he said. "Ecommerce continues to post sales gains significantly above the total company's sales growth. We are well positioned heading into the critical holiday season with inventory fresher than the prior year period and inventory investment strategically focused on the categories we believe will generate top line growth."
At a close second place was Plano, Texas-based J. C. Penney, with a 5.1% comp gain. Home made strides along with sales gains for the second consecutive month online at www.jcp.com, which experienced overall sales increases of 3.3%.
Macy's reported 4.8% comp increases, positioning it as the third best performer in September. The 850-unit department store based in Cincinnati enjoyed said its back-to-school season was the "most successful in years" - crediting the launch of its American Rag private brand and the Madonna juniors brand Material girl, said Terry J. Lundgren, chairman, president and ceo.
Also aiding results is the department store's "My Macy's" localization effort, now in its third year.
"The sales growth at both Macy's and Bloomingdale's has fueled a high level of energy and spirit within our organization," Lundgren said. "We believe this momentum will work to our benefit as we approach the upcoming holiday selling season."
Tied for fourth were Kohl's and Dillard's - the latter showing its first signs of improvement after a long soft streak.
Sales of shoes at Little Rock, Ark.-based Dillard's were "significantly above trend" for the month while sales of men's apparel and accessories were "significantly below trend." No mention of home's performance was made by the 29-state department store retailer.
Footwear also drove monthly sales at Menomonee Falls, Wis.-based Kohl's Corp., said Kevin Mansell, chairman, president and ceo.
Target's 1.3% comp increase in September was at the low end of the 1,752-unit discounter's expectations. Back-to-school and back-to-college proved "pleasing" results in the period, with strong performances specifically in the grocery, beauty and healthcare categories, said Gregg Steinhafel, chairman, president and ceo.
Ross' 2.0% and TJX Cos.' 1.0% comp increases came against tough comparisons over last year, when value conscious off-price stores steadily beat their higher-bracket retail competitors for business.
But both companies blamed unseasonable weather for the softer-than-usual comps.
"It's important to note that we believe our comp increases would have been even stronger were it not for the warm and wet weather during the last week of the month, which significantly hurt sales in the Northeast and Mid-Atlantic," said Carol Meyrowitz, Framingham, Mass.-based TJX Cos.'s president and ceo.
Still, she added, "we are pleased that September consolidated comparable store sales were at the high end of our expectations, and The Marmaxx Group exceeded our planned range. Both of these increases were achieved over high-single-digit comp sales increases last year."
September comp results by division included: Marmaxx, 2.0% versus a 9.0% increase last year; Home Goods, 2.0% versus 12.0% last year; A.J. Wright, down 1.0 versus up 14.0% last year; Winners and Home Sense, up 4.0 over a 1.0% decline last year.
Added Michael Balmuth, vice-chairman and ceo of Pleasanton, Calif.-based Ross Stores: "While we experienced unseasonably warm weather during the month in many of our core markets, we still were able to achieve same store sales at the high end of our expectations. Dresses and home were the top merchandise categories during the month, while Florida was the best-performing market."
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