Welspun rolls out Thom Filicia

Also going after dec pillow category

HTT Staff -- Home Textiles Today, 9/24/2010 10:40:47 AM

New York - Welspun unveiled its new Thom Filicia collection during the recent market.
Filicia - an interior designer who also hosts a home makeover series called "Tacky House" on Style Network - told HTT the aim was to create bedding "that feels coordinated, but not matchy-matchy."
He added: "I'm very happy with the way the line turned out because I do feel it bridges masculine and feminine very well. It really feels as though you could take it into a very hip urban environment or a country home."
The top-of-bed and sheet programs are reminiscent of organic and archictectural elements. The Thom Filicia Home collection also includes two towels - a quick dry and a double-ply.
In its Amy Butler collection, Welspun has introduced coverlet as well as three new fashion bedding groups inspired by her travels to India.
"We're doing some really fun things with a combination of printing and embroidery," said Bulter, pointing to a Euro sham with a large surface area that's printed adorned with interesting embroidery patterns. "We're really pleased with the quality of the embroidery. If you feel it, it has a lot of depth."
Welspun has grouped its core sheeting programs under three umbrellas that address the attributes consumers have identified as most important to them when shopping the category: Cool & Crisp, Strong & Soft and Performance. There are good/better/best offerings under each heading, and 40 new colors in the overall palette.
The manufacturer is also making a bid to become a serious player in the decorative pillow category, with a broad range of solid, printed and embellished decorative pillows. The products will retail from $29.99 to $39.99.