QVC coming back to NY Fashion Week with first-eve pop-up store at Rockefeller Plaza
HTT Staff -- Home Textiles Today, 9/8/2010 3:32:47 PM
West Chester, Pa. - Multi-channel retailer QVC is returning to New York Fashion Week September 11 to 15 with its largest-ever presence, including the launch of its first NYC pop-up location at Rockefeller Center.
The pop-up store will serve as a consumer shopping destination as well as a broadcast studio. It is scheduled to open its doors to the public at 6 p.m. Friday [September 10], and will mark the second annual Fashion's Night Out (FNO) event, which QVC celebrates as the exclusive multimedia retailer.
At FNO, QVC will have one of its largest broadcast and multimedia events live from the NYC pop-up location with special programming throughout the city. The three-hour broadcast, which is dubbed Fashion Night's Out SM - Live from Rockefeller Center, is scheduled to begin at 9 p.m. and will feature the debuts of "K-DASH by Kardashian" and "Janie Bryant MOD." In addition, some of QVC's designers, including Marc Bouwer, Bradley Bayou, Pamela Dennis, Lori Goldstein, Mara Hoffman, Melania Trump, and Isaac Mizrahi, are set to unveil their latest collections for the fall 2010 season.
The pop-up store is "designed to offer consumers the ultimate QVC shopping experience," QVC noted, showcasing a selection of QVC's top brands. Products will include fashion, beauty and jewelry to home and electronics. A selection of QVC's personalities will make personal appearances throughout the pop-up store's presence.
As part of FNO, QVC is once again supporting the Council of Fashion Designers of America (CFDA) in its fight against breast cancer. QVC will offer the Vogue-designed "Fashion's Night Out CFDA" t-shirts on-air, on QVC.com and at its pop-up location in New York City. On September 10, Vogue's senior market editor, Meredith Melling Burke, is scheduled to appear on QVC to talk about the cause-related t-shirts, which are being sold exclusively through QVC. All net proceeds will benefit "Fashion Targets Breast Cancer," the charitable initiative of the CFDA Foundation, Inc.
"We are thrilled to be celebrating Fashion's Night Out," said Claire Watts, QVC's president of U.S. commerce. "The expansion of our presence in New York to include the pop-up location as well as offer access to such an impressive event is something we expect our viewers will respond to with equal excitement."
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