Sears, Kmart bring back Christmas Card Club
HTT Staff -- Home Textiles Today, 7/22/2010 2:40:05 PM
Hoffman Estates, Ill. - Based on the results from a recent nation-wide survey, Sears and Kmart are bringing back the Christmas Club card to help their shoppers save money over the coming months.
The Christmas Club card can be used for Sears and Kmart purchases online and in stores or for paying off layaway.
"Sixty-seven percent of Americans feel guilty that they aren't saving enough money, so we want to make it as easy as possible for them to budget and save for the upcoming 2010 holiday season," said Susan Ehrlich, president, financial services, Sears Holdings.
The Sears/Kmart Christmas Club Survey was conducted by Kelton Research between July 6 and 12 via email invitation and an online survey. It found that 60% of Americans have put money into a savings account to save for a specific time of year, such as the upcoming winter holidays.
Beyond this, 42% said they will rely on savings opportunities, such as rewards or points programs or coupons, even more now than they did last year.
The numbers are also significantly higher for minority consumers. Of those surveyed, 70% of African Americans and 58% of Hispanics said they feel guilty for not saving enough money.
However, even though both groups admitted they don't save as much as they would like, saving for the holidays is one of the top priorities when they do save - 59% of African Americans and 56% of Hispanics said that winter holidays, such as Christmas, are times when they typically save money in advance.
When activated between now and Oct. 31, Christmas Club card users will earn a 3% reward - up to a maximum $100 - based upon the value they have on their Christmas club cards on Nov. 15. The reward will be added to customers' Christmas Club cards by Nov. 24.
To activate cards or add additional value at any time, customers can visit any Sears or Kmart store, or go online at www.sears.com/christmasclub or www.kmart.com/christmasclub.
Customers can start their Christmas Club cards with as little as $5, and they can add savings as often as they want. They can also transfer money left over from their 2009 red Christmas Club cards to the new gold 2010 Christmas Club card if they participated in or received cards as gifts from last year's program.
As with all Sears and Kmart gift cards, there are no fees associated with the Christmas Club card, and the value on the card will not expire.
Sears and Kmart Christmas Club cards can be redeemed at Sears, Kmart, Lands' End and The Great Indoors store locations, as well as online at www.sears.com, www.kmart.com, www.mygofer.com, www.landsend.com and www.thegreatindoors.com.
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