Louis Hornick and Company extends flame-retardant program into semi-sheers
HTT Staff -- Home Textiles Today, 7/14/2010 4:11:06 PM
New York - Louis Hornick and Company has unveiled a ready-made flame retardant semi-sheer program for the retail trade under its firefend brand.
The batiste semi-sheer is being launched in both solid colors and prints in sizes 50"x36" through 50"x95". All colors and designs will also be available as toga valances and ascot valances.
The firefend flame-retardant collection debuted earlier this year in solid color and print panels in a range of looks for adult and children. As is this case with the earlier introductions, firefend batiste semi-sheers are eco-friendly. No water is used in the dying process, saving up to 25 gallons per 84" panel, according to the company.
"The addition of the semi-sheer to the firefend collection provides the consumer with the opportunity to fully dress the window using the semi-sheers as under panels" said Louis Hornick II, ceo.
Made in the USA, the semi-sheers are machine-washable.
"As with the firefendTM drape it was critical that on top of introducing flame-retardant properties into the ready-made window category, that we offered the consumer superior hand and drapability" said Louis "Tripp" Hornick III, coo. "Our Ignite-Not weave achieves this."
There are now 300 to 400 skus in the firefend program, according to Hornick II. "It just increases in size as we learn more about its marketing objectives and the demographics we can target."
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