Sears mobile effort draws kudos

HTT Staff -- Home Textiles Today, 7/7/2010 1:20:05 PM

Hoffman Estates, Ill. - Digital marketing company Acquity Group's annual Mobile Commerce Audit has deemed Sears Holdings "Overall Best-in-Class" for mobile reach as well as "Best-in-Class" for mass merchants.

The audit examined metrics in 18 categories such as device detection across various browsers, mobile apps and ease of checkout. Sears' mobile shopping options include Sears2go, Kmart2go, Sears Personal Shopper, Manage My Life and mygofer2go.