Shaw to launch "Web Studio" online tools program in July

HTT Staff -- Home Textiles Today, 6/24/2010 2:43:26 PM

Dalton, Ga. - Shaw Floors is gearing up for the launch next month of the Shaw Web Studio program for flooring retailer customers.

Set to debut July 1, Shaw Web Studio comprises new web products that allow Shaw's customers to create new web sites or add Shaw product catalogs and other content to existing web sites.

Misty Hodge, Shaw's web services manager, said Shaw Web Studio is designed to address retailers' hurdles - such as difficulty with time, cost and technology expertise - related to using the Internet as a business tool.

"Research indicates that almost 70% of consumers shop online before entering the store," she said. "Shaw Web Studio allows Shaw's retailers to become a virtual storefront that is always open."

Shaw's program helps retailers customize web sites, automatically update product catalogs, create micro-sites within existing sites, and automate delivery of product images and data, among other capabilities.

Retailers can choose from 20 design templates and get the site up and running in minutes at a cost that starts at $95 per plan monthly.

Tools include a Shaw-powered product catalog that is customizable and maintenance-free and is continuously updated with carpet, area rug, hardwood, laminate and tile and stone products. Additionally, data stream automatically delivers product data and images so retailers can keep their Shaw product information up to date.