Iconix licenses Charisma brand to Springs Canada, Baltic Linen Co.

Home Textiles Today Staff -- Home Textiles Today, 6/14/2010 11:29:38 AM

New York - Iconix Brand Group Inc. has signed two new license agreements for its luxury home brand, Charisma.

Baltic Linen has been named the licensee to manufacture and distribute bed, bath and table linens for the hospitality industry in the United States. This Charisma hospitality collection will debut in November at the International Hotel/Motel & Restaurant Show in New York and will be distributed to luxury and high-end hotels.

Springs Canada now holds the license in Canada to manufacture and distribute Charisma bed and bath products, including sheets, towels and basic bedding. Distribution is set to start this fall.
"We continue to expand into new categories both internationally and domestically and look forward to working with our growing roster of talented partners," said Carolyn D'Angelo, svp, brand management Home Division, Iconix.

Charisma products include fashion bedding, sheets, blankets, coverlets, rugs, bath accessories and towels and are available at Bloomingdale's and specialty outlets.
George Gambrell, president of Springs Canada described the Charisma brand as "recognized for its high quality and we are pleased to bring the collection to Canada."

Added Frank Greenberg, ceo of Baltic Linen: "The Charisma name is widely known in the luxury consumer bedding marketplace and we are pleased to partner with Iconix and expand Charisma into the high-end hospitality world."