HSN launches HSN2 - second round-the-clock TV shopping channel
Home Textiles Today Staff -- Home Textiles Today, 6/14/2010 11:18:50 AM
St. Petersburg, Fla. - Interactive multi-channel retailer HSN said today it plans to soon roll out a second 24-hour television shopping channel that the company will dub HSN2.
This new round-the-clock TV shopping destination is being designed "to offer customers a curated assortment of encore airings of HSN's must-see shows, products, brands and personalities," the company said.
HSN2 is scheduled to launch on the air on Aug. 1 on DISH Network.
"We are excited to launch HSN2 and provide our customers greater access to additional viewing and shopping options," said Mindy Grossman, ceo of HSN Inc. "With different personalities, great brands and products airing simultaneously on each of our channels, customers will enjoy twice the entertainment, inspiration and discoveries."
For the first several months, the channel will focus on feedback from HSN2 viewers and customers and respond accordingly. Programming for the new channel will be either complementary or counter to the programming on HSN.
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