7 W promotes Toreno to director of trade show sales

Home Textiles Today Staff -- Home Textiles Today, 6/11/2010 2:55:53 PM

New York - Home textiles and furnishings showroom hub 7 W New York has promoted Toni Toreno to director of trade show sales for the building, located on 34th Street here.

Toreno joined 7 W's team four-and-a-half years ago as marketing coordinator. It was her "success in this role, along with an optimistic ‘can-do' attitude" that soon after earned her a promotion to marketing manager, working closely the building's vp of marketing, Su Hilty.

In her new stint, Toreno is responsible for all trade show activity on the 11th floor, including 7 W-produced events like the upcoming NYC Baby & Kids Fair as well as the many external shows that regularly choose 7 W as their New York venue and host.

7 W said Toreno brings "a fresh marketing perspective to this position as well as event planning expertise." She is charged with helping the building maintain and develop strong relationships with prominent trade show producers as well as acting as the direct liaison and partner to all events taking place on the 11th floor.

"Toni Toreno has excelled in her marketing role here at 7 W for almost five years. This, coupled with her previous event planning and production experience, makes a natural fit for the position of director of trade show sales for our 11th floor venue," said Chris Collins, vice president and general manager of 7 W. "This is a very important business for us and is driving tremendous growth for the building. It will be an exciting challenge for Toni. I am confident that she will enjoy continued success."