Buettner, Ober launch new lines
-- Home Textiles Today, 5/21/2010 1:47:00 PM
Blumenau, Brazil – Buettner, which exports 15% of its wares, including partly to the United States, unveiled at least 40 new designs within three new collections at Texfair Brasil here this week.
The collections include Contemporary, Romantic and Botanical for bedding and bath. Also new are several teen- and tween-oriented collections featuring new glow-in-the-dark fluorescent design elements, said Maria da Gloria S. Fadel-Goya, marketing manager.
Also making news is vertical home textiles manufacturer Ober´s launch of its Anna Hickmann branded line, named for the renown Brazilian model and celebrity. Director of marketing Marcos Goncalves Vilas Boas told HTT that customers at Texfair have received this new collection "very well. They get it. Anna Hickmann is known a someone with style and sophistication, and customers like what she has done with this collection."
The line initially encompasses bedding – sheets and top of bed products – as well as blankets, all of which fully coordinate. The plan is to layer in bath textiles in the next three to four months.
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