Parimatex Building Brand Identity

By Staff -- Home Textiles Today, 1/2/2006 12:00:00 AM

Dayton, N.J. – —

Dayton, N.J. –The Parimatex Group has created a new “brand identity” division to be led by Melanie Wildman, a sales executive who joined the company a few months ago, and Marcia Reid, vice president of communications.

The new division will be charged with handling all international aspects of brand strategy and strategic overseas alliances.

“We have had a lot of success with our Parima bedding line in higher thread count sheeting, and thought we needed to have a division to work on spreading the word about us and building our reputation,” explained Saif Ijaz, president of the Parimatex Group.

The Parimatex Group is a vertically integrated company with basic and fashion bedding manufactured out of Faisalabad, Pakistan and corporate and design/product development offices based in New Jersey. It has been in business for 21 years, and in the U.S. for four.