Diesel rides Zucchi into home
By Staff -- Home Textiles Today, 1/18/2008 1:09:00 PM
Milan – Diesel, a brand known throughout the apparel business as one attracting a younger consumer market with a “cool” approach, will make its debut into the home furnishings world in a licensing agreement with Gruppo Zucchi for home textiles – the first of a broader range of home products including furniture, lighting and decorative accessories.
The home textiles collection will be called Successful Living from Diesel, a reverse of the apparel brand’s Diesel for Successful Living slogan. The home textiles, as well as subsequent home furnishings collections, will be created by a design team headed by Wilbert Das, Diesel’s creative director, said Filippo Zucchi, president of licensing, Gruppo Zucchi.
The textiles line will debut at the Diesel showroom here during the April Salone Internazionale del Mobile. Target retailers are leading department stores, home textile specialty shops, and the Diesel and Zucchi stores.