Beader’s Touch gets in bed with new hospitality program

-- Home Textiles Today, 3/9/2010 2:28:00 PM

At the New York Market – Decor By Beader’s Touch has add a hospitality line to its assortment, offering a full-room coordinate program that spans top-of-bed and soft window textiles to carpet and case goods.

Rekha Gadhvi, co-owner of the company with her husband Jay, told HTT “we start with the fabric and go from there, providing every coordinate piece, from the carpet to the furniture. We even select the artwork for the room’s walls.”

For this debut line, the company is presenting eight themes/designs in the textiles aspect – top of bed, decorative pillows, and draperies -- that cater to “all flags” or star levels of hotels, Gadhvi said.

Beader’s Touch hired Raymond Alvarez as its head designer for the hospitality line.