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Town and Country adds beach towels, expands kitchen with Farberware brand

-- Home Textiles Today, 9/16/2009 10:22:00 AM

At the New York Market – Town and Country continues to build its growing roster of category offerings with the recent addition of beach towels to its assortment.

Along with the debut of beach towels comes the introduction of new licenses to the line – Animal Planet, Pepsi, Mountain Dew and Coppertone, as well as new eco offerings made of recycled pre-consumer cotton polyester fibers.

To its kitchen line, the company is adding the Farberware license. This program, described as “fashion meets function,” includes yarn-dyed kitchen towels and anti-bacterial and bleach-friendly pieces. Available in four solid colors and two tonal plaid looks, the collection include towels, oven mitts, pot holders, scrubbers, dish cloths, aprons and scatter rugs.

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