Pillowtex licenses Charisma to Soft-Tex

By Staff -- Home Textiles Today, 2/1/2007 12:03:00 PM

New York – In its 230 Fifth Avenue showroom, Soft-Tex will be showing a range of Charisma branded products, licensed by Official Pillowtex LLC, during February Market Week here, with availability for fall shipments.

Soft-Tex will be offering Visco memory foam product in mattress toppers and pillows under the Charisma label, with “an eye toward understated elegance, attention to detail and quality of workmanship,” the company said. Cover fabrics will feature a cashmere face on the pillow elements, with trims and topper coverings inspired by Charisma’s current bedding offerings.

Charisma products are currently sold at Bloomingdales, Macy’s, Fortunoff, The Company Store, Linen Source, Neiman’s Direct and select luxury linen boutiques.

Soft-Tex already has an Official Pillowtex license to produce Royal Velvet pillows, mattress pads, and memory foam. It also holds licenses for Therapedic and Innergy.