Ginsey inks deal with designer Claire Murray

Staff -- Home Textiles Today, 3/26/2001 12:00:00 AM

BELLMAWR, NJ -Ginsey Industries, based here, recently signed a licensing agreement with designer Claire Murray, based in Ascutney, VT, to produce coordinated bath seats and printed tub mats.

The two new initial styles are Garden and Coral reef. They will debut at April market, said Jeffrey Cohen, vp, sales for Ginsey.

He added that both lines were made to coordinate with Claire Murray's "elegant and graceful" designs for the shower curtains and accessories manufactured by New York-based Ex-Cell Home Fashions.

"Our coordinate story keeps growing stronger," said Harry Haber, president, Ginsey. "The addition of these Ginsey skus helps round out retailers' presentations and adds to productivity. We are very pleased to be working with Claire Murray on this successful program."

The Ginsey showroom, where the new lines will be on display, is located at 295 Fifth Avenue in Suite 621.

Other new Ginsey lines debuting at April market include a new line of products made under the designer Pamela Ferrari license as well as new novelty "toilet toppers" that are machine-washable and come in the form of a turtle, frog and fish.