Nourison Rug looks to ring up double-sinks

By Staff -- Home Textiles Today, 8/2/2006 12:26:00 PM

Saddle Brook , N.J. – Looking to maximize rings at the cash register with multiple sales, Nourison Rug Co. has added double-sink sizes to its accent rug offerings within the design theme motifs where rectangle and slice accent rugs are already hot sellers.

Gary Shafran, sales and marketing manager for the company’s accent rug division, told HTT the focus this market is coordination of the 22-inch-by-56-inch double-sink size with smaller size offerings.

“We’re giving the retailer the ammunition for the consumer to buy additional rugs for the kitchen with a new innovative size,” he explained. “Double-sink is a growing category, so we’re going beyond the 27-inch-by-45-inch, which was the second size we been offered in past.”

He said his business has been centered “up until this point” on the 20-inch-by-33-inch and 27-inch-by-45-inch kitchen rugs and the 32-inch-by-19-inch slices.