Kohl’s to launch Dana Buchman apparel in 2009
By Staff -- Home Textiles Today, 1/18/2008 1:20:00 PM
Menomonee Falls, Wis. – Mid-tier retailer Kohl’s has reached a licensing agreement with Liz Claiborne Inc. naming Kohl’s the exclusive U.S. retailer for the Dana Buchman brand in fashion merchandise and – potentially – in home textiles.
The designer will discontinue his upstairs line. The Dana Buchman classic lifestyle program will be designed by Liz Claiborne Inc. and Kohl’s will lead the manufacturing, production, distribution and marketing of the collection. Dana Buchman’s image and likeness is expected to be leveraged in marketing, Kohl’s said.
Women’s apparel, intimate apparel, accessories, and footwear will be available in spring 2009 in more than 1,000 Kohl’s stores nationwide and on Kohl’s.com. Ultimately, the brand “may extend into home, beauty and fragrance categories,” the retailer said.