Richloom Lands Kas License

-- Home Textiles Today, 2/8/2010 12:00:00 AM

New York —

Kas of Australia will be marketed here by Richloom as its exclusive distributor in the United States.

The license for the fashion forward, colorful bed and bath collections was effective in October and will now be sold through a major United States retailer, said Todd Cella, director of sales and marketing for Richloom Shanghai Ltd.

In bedding, products include duvets, comforters, decorative pillows, and table linens. Shower curtains are the bath component.

“Kas offers innovative product; they’re ahead of the fashion curve,” Cella remarked. “The look is fashion forward and there’s newness every season.”

The Kas license in the United States earlier had been held by Ellery Homestyles.