cmi Introduces braidmats
By Staff -- Home Textiles Today, 3/26/2007 12:00:00 AM
Pawtucket, R.I. —
Braided-texture area rugs and accessories manufacturer cmi (Colonial Mills Inc.) has created a new collection of indoor/outdoor braided mats it calls "braidmats."
Intended to offer customers a wider range of door mat colors and textures, braidmats feature classic designs, some with a tweed styling, in rectangular shapes.
There are five colorways available: carbon black, ash blue, cactus green, blush red, and cork beige.
The collection employs cmi's trademarked CableLock construction of rope-like braids in soft and thick textures, combined with a double flat-braid. The double braid is constructed from three separate three-piece braids that are then braided together to create one larger, thicker and hefty braid.
The braidmat rugs are made of 100% polypropylene and are resistant to mildew, stains, fading, and bleeding.
"We sell a variety of indoor/outdoor braided-texture rugs, so a line of door mats was the logical next step in the expansion of our product mix — and further signals the importance we're placing on the outdoor market," said Donald Scarlata, cmi's president and ceo. "Consumers are looking at different ways to expand their living space and one option is to take the attractiveness and comfort of their interior decor out onto their decks and patios."
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