Walmart launches Your Zone teen room décor line
-- Home Textiles Today, 3/24/2009 1:05:00 PM
Bentonville, Ark. – Walmart is unleashing a new home furnishings room décor collection it calls “Your Zone,” with teens – and their cash-strapped parents – in mind.
“Your Zone provides a platform for teens to create their own space and express their evolving personality, for less,” said Linda Hefner, Walmart evp of home. “The Your Zone collection further strengthens our branded product offering. Teens love the fun products, and moms love the unbeatable prices.”
Currently arriving across the chain nationally and on its www.walmart.com website, the line is Walmart’s newest addition to its growing home proprietary brand portfolio, which also includes Better Homes & Gardens, Canopy, and MainStays.
Your Zone’s bedding and furnishings components are “designed to be versatile and interactive” as well as “inspirational” to teens in creating their own personal living space, Walmart said.
The bedding mix comprises bright patterns and reversible solids which translate on $28 to $40 comforter sets, $12 to $24 sheet sets, and window treatments priced to retail for less than $15.
Interchangeable rugs, pillows and throws are also available, along with bulletin boards, display shelves, and other accessories.
Furniture and lounge seating are scheduled to hit stores in late spring to round out the collection.