Dian Austin Couture Home is launched

by Staff -- Home Textiles Today, 6/14/2006 1:07:00 PM

Oceanside, Calif. – Industry veteran Dian Austin has started up a new business: Dian Austin Couture Home. The venture will offer exclusive programs in several home textiles categories for retail, catalog and hospitality accounts as well as furniture manufacturers, showrooms and retail stores.

Dian Austin Couture Home is positioned to create “leading edge, innovative designs with unique details” for bedding, decorative pillows, throws and tabletop. Austin said she established the company “to attract elite, fashion- forward customers who desire to decorate their homes with sophisticated, elegant furnishings of superb luxury quality.”

Austin is joined in the company by her husband Douglas Fencl, cfo, who will oversee the financial and operational end of the business. Fencl was a partner in the Austin Horn Collection business until its sale in 2003.

Eva Radabaugh has been appointed executive vp, sales and marketing. She formerly held various positions for Austin Horn Collection from 1996 to 2004 involved with customer service and marketing.

Austin sold her previous company, Austin Horn Collection, in 2003.