230 Fifth Ave. showrooms prep for market  

By Staff -- Home Textiles Today, 7/14/2008 2:08:00 PM

New York – Among the latest developments by home textiles tenants at the 230 Fifth Ave. showroom building:

* Luxury bedding and kitchen textiles manufacturer Premier Fine Linens has recently moved into Suite 1214. A part of India-based Premier Group, the company originated in 1949 and now delivers $175 million of goods to the U.S., Europe and other markets.

Premier has introduced Ecora, a line of luxury organic bed linen, certified under Global Organic Textiles Standards (GOTS) of Control Union Certifications, Netherlands. Ecora is offered in jacquards, dobby, solids, matelasse and has greater durability than regular cotton bed linen, the company said.

* Protect-A-Bed, maker of protective products for pillows, mattresses and box springs, has opened a new showroom in Suite 602.

Among new and recently introduced items, the company has unveiled the trademarked AllerZip bedding system that incorporates its proprietary BugLock zipper closure and reinforced French seams.

* Fiori Home Collections, located in Suite 1218 will be showing the latest updates to its customizable Hamburg House luxury bedding program.

The embroidered Emperor bedding line from Hamburg House features a bordered leaf motif; the company said hundreds of poly thread embroidery colors are available. The 330 thread count cotton sateen is made in Italy and offered in 12 colors in any color combination. 

* Greenland Home Fashions, based in Suite 816, is readying contemporary and traditional looks for market, with the unveiling of “Sonoma,” a coastal style with aqua blue, sage and chocolate stripes, reversing to a matching solid sage; and “Catalina,” a romantic green leaf pink floral on a soothing ivory background reversing to coordinating stripes.

Both are made of 100% pre-washed, pre-shrunk cotton, finely stitched for durability and oversized.

Greenland specializes in promotional, 100% cotton quilts, coverlets, bedspreads, and novelty throws and pillows.