Feizy soft-launches new “Options” custom program for retailers

-- Home Textiles Today, 10/15/2009 9:42:00 AM

Dallas – Although the company is waiting until February for the official launch, Feizy is giving a “sneak previews” of its new Options custom-rug program during the High Point Market next week.

Feizy’s Options program is a compact display that offers a broad array of rug styles, colors and sizes to create a custom rug

Upon purchasing twelve 2-by-3 samples, a retailer will receive a display rack for Options for free. Samples can be selected and ordered one by one, or the entire six-rack system can be purchased at a discount. Yarn poms, made to help in exact color matching, can also be purchased for an additional charge.

The estimated delivery time for an Options rug is between three and four months. But dealers can log on to generate a picture of the finished rug prior to ordering.

In related news, Feizy is unveiling a sample program and tool for its Fine Collections under the company’s Designer Series.

The program allows retailers restricted by limited selling space to show up to 24 of Feizy’s top-selling hand-knotted rug designs and qualities  within a compact 18-inch-by-18-inch easy-to-assemble rack display. Additionally, Feizy has created point-of-sale materials to complement the rack and help drive sales.