JCPenney tests 2D coupon technology

-- Home Textiles Today, 9/24/2009 11:49:00 AM

San Jose, Calif. – JCPenney has contracted with Cellfire for a technology that allows shoppers to download and carry “2D” barcode coupons on their mobile phones, which can then be scanned directly at the register using the phone’s display screen. The program is underway at 16 stores in the Houston market.

“It's another way we're innovating to enhance the customer's shopping experience,” said Mike Boylson, evp and chief marketing officer for JCPenney.

JCPenney will promote the initiative to Houston-area members of the JCP Rewards program through Internet and mobile ads, e-mail and other messaging. The downloadable coupons are the same as customers would receive from JCPenney by mail.

Coupon offers will be available almost every week, with some exclusive to JCP Rewards program members.

Cellfire is a free service, although normal data or usage charges may apply depending on the carrier or data plan.