Too Inc. new launch finds its legs

By Staff -- Home Textiles Today, 3/3/2004 12:00:00 AM

NEW ALBANY, Ohio — Too Inc.'s new Justice chain for young teen girls has sprinkled a narrow line of soft and hard room décor items among the dominant apparel selection.

The fledgling 15-unit chain — a 4,100 square-foot prototype with its doors spread throughout the country — opened in January. Room decor makes up only 2 percent of product offerings, said Robert Atkinson, Too Inc.'s director of investor relations.

Textiles include throws, floor and novelty pillows and beach towels.

Too Inc. is also the parent company of the Limited and Limited Too.
— Cecile Corral