Avanti buys Tweel

-- Home Textiles Today, 3/3/2009 12:17:00 PM

Moonachie, N.J. – Longtime family owned and operated embellished towel company Avanti Linens has acquired certain assets of table linens, kitchen textiles and decorative bath coordinates supplier Tweel Home Furnishings.

Don Tweel, formerly president of Tweel, joins Avanti’s team as svp, marketing.

Arthur Tauber, founder, chairman and ceo of Avanti, said the addition of Tweel presents “a tremendous plus…strengthening our positioning in the decorative bath business while putting us in the table linens, decorative pillows and kitchen textiles businesses.”

The acquisition also affords Avanti the opportunity to gain business with new key retail accounts to whom Tweel Home sells its products.

Avanti, which for most of its existence centered on embellished towel ensembles, has in recent years expanded its offerings to include more coordinating bath products and giftable bath items.

Tweel Home is known for its novelty looks, many of them licensed designs by artists.

In time for market and to accommodate the newly expanded company and its broadened breadth of offerings, Avanti has relocated its New York City showroom to a larger space, suite 1506, at 295 Fifth Ave.