Joy & Jake debut new Bois line

By Staff -- Home Textiles Today, 1/13/2004 12:00:00 AM

MIAMI — Home textile and accessory company Joy and Jake — owned and operated by Joy Haizen and Jake Jacobson — recently soft launched a new line of top of bed and decorative pillows. The anouncement was made at an event co-hosted by one of the retailers that will carry the new line, home furnishings boutique and art gallery Bois Designs Inc.

Representing a new direction for the company — beyond 100 percent cotton top-of-bed goods — Joy & Jake have added the new faux suede Peasant Chic collection of standard and euro shams and a duvet cover, featuring an embroidered floral design. Other coordinates to this collection are a gauze bed skirt and matching rouched standard shams, backed with 100 percent cotton duck

More new Peasant Chic coordinate items that are also being positioned as stand-alone goods include a new mesh-faux-fur 16-inch square decorative pillow in burgundy and black and a boucle lace 12" x 15" decorative pillow in a caramel colorway.

For the decorative pillow category, Joy & Jake introduced a line of 100 percent shag Mongolian lamb's wool styles in two designs. The Eyeball design — featuring a white background with a large colored dot in the center — comprises 18-inch squares available in navy, orange, light blue and black. The solid color designs are available in seven colorways — white, black, chocolate brown, golden brown, orange, burgundy and red — and two sizes, a 15-inch square or a 10" x 14" rectangle.

Working to further cross-coordinate its signature stackable storage/travel bags with its soft lines, the company has translated three of its most popular top-of-bed patterns — Cherry, Cherry Stripe and Vintage Stripe — into these bags. It also added the new retro round shape in bags to its existing classic Jet Set-shaped offerings.

Previews for the New York Home Textile Market in March included the company's additional faux-suede looks — including geometric and leaf motifs with tonal and multi-colored stitching.