Britney key art unveiled for Kohl’s Candie’s campaign

-- Home Textiles Today, 4/1/2009 9:33:00 AM

New York – Iconix Brand Group, which licenses the Candie’s brand exclusively to Kohl’s for apparel and home goods, has unveiled the signature art for the Britney Spears campaign endorsing the brand.

Key art includes a pull-out poster set to appear in the April 15 issue of Us Weekly magazine. Iconix said the art will be “heavily integrated into Kohl’s marketing vehicles, including circulars, in-store graphics, online, direct mail, email blasts, radio integration and outdoor billboards.”

The brand management firm added, “A television and print campaign will appear later this summer in fashion and lifestyle magazines for the back-to-school season.”

Kohl’s and Candie’s are associate sponsors of the ongoing “Circus” tour; the Spears album of the same name is now her fifth career Platinum album.