Pacific Coast Feather Introduces SuperGrip Pad
Staff -- Home Textiles Today, 10/5/2009 12:00:00 AM
Pacific Coast Feather Company is putting on new twist on the mattress pad category with the introduction of the SuperGrip Mattress Pad Skirt, which is designed to improve fit "in a demonstrable and merchandisable way," according to the company.
The proprietary design shifts the focus from fit depth to overall fit quality using a fully elasticized, four-way stretch skirt.
"When consumers find the attributes they highly desire — easy on and off, glove-like fit and stay put grip, it significantly increases the value of the product in their eyes." said Kirsten Goldberg, marketing manager for Pacific Coast's Sealy brand portfolio.
The company incorporated strong visual cues directly into the product to convey SuperGrip's 360 degree, all-way stretch and distinguish it from low-end pads at retail.
SuperGrip is guaranteed to fit mattresses up to 22 inches deep and is available in a wide variety of pad styles, including fabrications and fills. Price points start at $29.99.
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