Sleep Innovations expands Novaform lineup

By Staff -- Home Textiles Today, 4/8/2002 12:00:00 AM

West Long Branch, NJ — Sleep Innovations Inc. has augmented its sleep comfort product lineup with the addition of two new sleep pillows to be marketed under its Novaform brand umbrella.

Novaform classics are moderately priced with a suggested retail starting at $29.99. The cover is 100 percent combed cotton woven sateen stripe jacquard. The pillows are available in standard, queen and king sleep pillows and specialty shapes, including a body pillow, u-neck, neck roll and travel pillows.

Novaform Basics has a suggested retail price starting at $19.99. The basics collection features standard, queen and king sleep pillows and specialty shapes, including a body pillow, u-neck and travel pillows. Under the Novaform Basics brand a full line of visco-elastic mattress pads will also be offered.

The new lines are expected to be in full-scale production by mid-year.