Liz Claiborne returns home
By Staff -- Home Textiles Today, 3/31/2003 2:52:00 PM
At the New York Market — In a new showroom here today, Liz Claiborne and American Pacific unveiled a complete line of bath, bedding and window treatments.
The collection, targeted at specialty and department stores, marks the first new home line from Liz Claiborne in seven years.
Bedding is available in 10 designs, with four of those core sheet programs that mix and match with all the designs. There are eight quilt designs as well as eight independent duvets.
Bath comes in six collections, all which tie back to bedding. In addition, there are five independent bath accessories collections, seven independent shower curtains and three independent towel programs.
Window treatments are available in 17 styles.
"There's a tremendous amount of apparel inspiration. We really felt American Pacific has interpreted the apparel aesthetic very well," said Ann Bukawyn, vp, licensing, Liz Claiborne.
Patty Kampman, vp, gmm, merchandising and design, American Pacific, said: "We absolutely saw a niche in the marketplace for a fresh approach to femininity.
"Nautica has represent that gender-friendly casual look for us. And Liz Claiborne goes in the opposite direction, with feminine looks, colors, prints and patterns. It rounds out our brand portfolio in a very nice way."
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Liz goes home...once again
Apr 14, 2003 -
Liz goes home...once again
Apr 14, 2003
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