American exhibitors to get boost for 2003 Heimtex

By Staff -- Home Textiles Today, 6/20/2002 12:00:00 AM

Washington — A five-pronged promotional program has been developed to showcase American products at Heimtextil 2003 under the theme "Discover the Fabric and Fiber of America."

The program will support the previously announced role of the United States as the Heimtextil "partner country" for 2003 from Jan. 8 to 12. The Department of Commerce is spearheading the activities that includes the sponsoring of the USA Pavilions, as it has for more than 20 years.

American fabrics and home textiles companies exhibiting outside of the USA Pavilions at Heimtex also will be invited to participate, said Lawrence Brill, director of the market expansion division, Office of Textiles and Apparel. Exhibitors in the USA Pavilions will participate in the planned activities as part of their package. Other American producers and suppliers, including carpeting, interior products, fibers and yarns also may participate on an "in-kind services" or cash contribution.