Kmart unveils new holiday campaign
By Staff -- Home Textiles Today, 11/14/2002 2:04:00 PM
Troy, MI — Planning to tap broadcast and weekly newspaper print advertising, in-store promotions and community grass roots initiatives, Kmart unveiled its new holiday marketing campaign.
The new "Get More Gifts, Spread More Cheer" program kicks off with national television commercials that begin airing on Nov. 17.
Television commercials and a recently redesigned weekly advertising circular will focus on driving traffic and sales by featuring the hottest gift ideas and product categories of the season. To be seen in national cable and network outlets, the 15- and 30-second commercials will also highlight in-store sales events and promotions.
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