Bloomie's Holiday Hits: Throws, Lauren Spa

By Staff -- Home Textiles Today, 7/16/2007 12:00:00 AM

New York —

A new emphasis and upscaling of its throw business will be a major home textiles push as Bloomingdale's focuses on entertaining and gift-giving throughout its home division for holiday.

"We're going after the business, and upgrading quality and style especially in cashmere," said Joe Laneve, svp. Also in October the store will launch the Lauren Ralph Lauren Spa Collection, as previewed by Laneve. Retails are $69.99 for a queen sheet, $99.99 for the queen duvet, and $29.99 for the bath towel.