Foreston Trends expands textured solids from China

-- Home Textiles Today, 3/7/2010 5:44:00 PM

At the New York Market – Soft kitchen and bath resource Foreston Trends has ramped up its formal-yet-casual assortment of texture solids from China this market, at the expense of traditional woven India-made looks.

Dick Gould, vp, sales, told HTT the company is answering to trends at retail for its products.

“We’ve had success with our major accounts with these looks,” he said. “It’s not so much that the India wovens aren’t doing well. But many retailers are getting a lot of the wovens [from India] themselves internally, so we need to come up with something different for them. We want to offer something they don’t have.”

The expanded line of textured solid looks includes a variety of neutral and earthy colors with some subdued color schemes in the mix. Looks are flexible, spanning casual to formal. Patterns include solid and tonal stripe, ribbed, flake, checkerboard, strata, wave and others interpreted as textures on the fabrics.

Suggested retail price points are $19.99 to $24.99 for a 60-by-84 tablecloth.

The company is showing one new collection of India-woven table linens – a grouping of stripes in an updated palette – as well as some chindi looks.

Another departure for Foreston Trends this market is the introduction of a novelty and brightly colored seasonal assortment of placemats for spring 2010. The company is showing many new prints and photo-real vinyl styles in regular rectangular and novelty shapes as well as also rounds, which represent the new shape for this market.