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BabyGap Ventures into Home Arena

By Staff -- Home Textiles Today, 8/18/2008 12:00:00 AM

San Francisco —

BabyGap has unveiled the "BabyGap home" collection, its first foray into home goods. Available online and at a few test stores, BabyGap home is described as the apparel retailer's "premium line" of bedding, strollers, car seats, toys and other items.

Four-piece bedding sets include a quilt, crib sheet, bed skirt and bumper for $249. Designs include Miss Ladybug's Garden, Busy Builder, Country Cottage, Flower Shop and Baby Safari.

BabyGap home also offers 100% organic cotton mix and match fitted bed sheets for $19 in solids and patterns, solid color organic crib bed skirts for $49, and organic mix and match bumpers for $110.

A variety of baby blankets includes two-pack muslin swaddle wraps for $30, embroidered fleece blankets for $29, solid color micro Chamois blankets for $29, and a quilted soft satin blanket for $39.

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