Specialty Stores Sole Gainer
By Carole Sloan -- Home Textiles Today, 7/16/2007 12:00:00 AM
New York —
The specialty store channel was the only one to increase distribution share in home textiles for 2006, and then by only a scant 1%.
Five of the other six distribution channels held their own with the same percentage to total home textiles business in 2005 and 2006. The "other" category — which includes Sears, the Army & Air Force Exchange Service and newcomer to the list, Ashley Furniture HomeStores, dropped a percentage point — largely because of the Sears 11.6% decline in '06 home textiles revenues.
Despite the gain by specialty stores, the discount stores/supercenters continued to dominate the distribution of home textiles with 42% of the sales generated by the Top 50.
Looking at the seven channels by dollar sales-percentage increases, warehouse clubs scored the highest with a 9.3% increase, which represents a gain of $29 million. Specialty stores with an 8.7% dollar sales gain, or $477 million, came in second, followed by department stores with a gain of 6.9% dollar or $293 million.
Home improvement centers and discount stores/supercenters followed with gains of 4.2% and 3.7% respectively. Surprisingly, the direct-to-consumer segment only made a 2.8% increase, despite what appeared to be major retail efforts in online selling activities.
In dollar sales, the "other" category dropped 8.2% or $50 million, again because of the Sears sales decline, but was somewhat offset by the AAFES dollar gain.
Looking at the specific channels, Bed Bath & Beyond continued to hold the top slot in the specialty retailer channel, which saw a major realignment among the Top 5 in this segment. Linens 'n Things continued in second place, followed in order for 2006 by Williams-Sonoma, Luxury Linens, and IKEA.
In the prior year Luxury Linens ranked No. 3 followed by Pottery Barn and Anna's Linens. Pottery Barn, as noted, has been replaced in all the rankings by its parent, Williams-Sonoma, in order to capture the impact of its other expanding divisions including West Elm and Williams-Sonoma Home.
As a result of mergers and acquisitions, the department store channel was impacted by the first full year of May Co. sales embodied within the Macy's Home Store business. As a result, JCPenney remains No. 1; followed by Kohl's, again No. 2; and Macy's Home Store, also repeating its No. 3 ranking. Mervyns replaces May in the No. 4 slot and Bloomingdale's joins the Top 5 in the fifth position. In direct-to-consumer, the only change is the substitution of Williams-Sonoma for its Pottery Barn division.
Top 5 Home Textiles Discounters
| Top 50 Rank | Company | Home Textiles Sales* | Percent Change | Stores | ||
| 2006 | 2005 | 2006 | 2005 | |||
| 1. Includes sales from supercenters *sales in millions of dollars Source: Home Textiles Today market research |
||||||
| 1 | Wal-Mart1 | $3,640.0 | $3,464.0 | 5.1% | 3,331 | 3,189 |
| 4 | Target1 | $2,615.0 | $2,512.0 | 4.1% | 1,488 | 1,397 |
| 6 | Kmart1 | $1,025.0 | $1,094.0 | -6.3% | 1,388 | 1,416 |
| 9 | T.J. Maxx/Marshalls | $615.0 | $595.0 | 3.4% | 1,569 | 1,514 |
| 11 | Big Lots | $455.0 | $402.0 | 13.2% | 1,375 | 1,401 |
Top 5 Home Textiles Department Stores
| Top 50 Rank | Company | Home Textiles Sales* | Percent Change | Stores | ||
| 2006 | 2005 | 2006 | 2005 | |||
| 1. Department store sales only *sales in millions of dollars Source: Home Textiles Today market research |
||||||
| 2 | JCPenney1 | $1,805.0 | $1,751.0 | 3.1% | 1,033 | 1,019 |
| 5 | Kohl's | $1,100.0 | $930.0 | 18.3% | 817 | 732 |
| 8 | Macy's Home Store | $820.0 | $775.0 | 5.8% | 820 | 825 |
| 25 | Mervyns | $193.0 | $188.5 | 2.4% | 189 | 190 |
| 26 | Bloomingdale's | $184.0 | $173.0 | 6.4% | 38 | 36 |
Top 5 Home Textiles Specialty Retailers
| Top 50 Rank | Company | Home Textiles Sales* | Percent Change | Stores | ||
| 2006 | 2005 | 2006 | 2005 | |||
| 1. Store sales only *sales in millions of dollars Source: Home Textiles Today market research |
||||||
| 3 | Bed Bath & Beyond | $3,040.0 | $2,730.0 | 11.4% | 849 | 771 |
| 7 | Linens 'n Things | $993.0 | $970.0 | 2.4% | 536 | 512 |
| 10 | Williams-Sonoma1 | $345.1 | $313.5 | 10.1% | 579 | 561 |
| 15 | Luxury Linens | $315.0 | $324.0 | -2.8% | 339 | 320 |
| 16 | IKEA | $305.0 | $245.0 | 24.5% | 28 | 24 |
Top 5 Home Textiles Direct-To-Consumer
| Top 50 Rank | Company | Home Textiles Sales* | Percent Change | Home Textiles % of Sales | |
| 2006 | 2005 | ||||
| 1. Includes catalog and internet sales only *sales in millions of dollars ** home textiles as a percentage of total retail sales Source: Home Textiles Today market research |
|||||
| 2 | JCPenney1 | $1,260.0 | $1,221.0 | 3.2% | 6.3% |
| 10 | Williams-Sonoma1 | $249.9 | $236.5 | 5.7% | 6.7% |
| 19 | Hanover Direct | $230.0 | $230.0 | 0.0% | 61.6% |
| 27 | Cornerstone Brands | $180.0 | $175.0 | 2.9% | .NA. |
| 28 | QVC | $178.0 | $170.0 | 4.7% | 3.6% |
Top 10 Home Textiles Retailers by % Sales Growth
| Rank | Company (Top 50 Rank) | Type | Home Textiles Sales* | Percent Change | Net Change | |
| 2006 | 2005 | |||||
| * in millions of dollars Source: Home Textiles Today market research |
||||||
| 1 | IKEA (16) Conshohocken, Pa. | SP | $305.0 | $245.0 | 24.5% | $60.0 |
| 2 | Kohl's (5) Menomonee Falls, Wis. | DP | $1,100.0 | $930.0 | 18.3% | $170.0 |
| 3 | Ross Stores (14) Pleasanton, Calif. | DC | $320.0 | $275.0 | 16.4% | $45.0 |
| 4 | Restoration Hardware (31) Corte Madera, Calif. | SP | $155.0 | $134.0 | 15.7% | $21.0 |
| 5 | Big Lots (11) Columbus, Ohio | DC | $455.0 | $402.0 | 13.2% | $53.0 |
| 6 | Anna's Linens (18) Costa Mesa, Calif. | SP | $260.0 | $230.0 | 13.0% | $30.0 |
| 7 | Costco (21) Issaquah, Wash. | W | $220.0 | $195.0 | 12.8% | $25.0 |
| 8 | Bed Bath & Beyond (3) Union, N.J. | SP | $3,040.0 | $2,730.0 | 11.4% | $310.0 |
| 9 | Crate & Barrel (38) Northbrook, Ill. | SP | $115.0 | $105.0 | 9.5% | $10.0 |
| 10 | Belk (41) Charlotte, N.C. | DP | $95.0 | $87.0 | 9.2% | $8.0 |
Top 10 Home Textiles Retailers by Net Sales Growth
| Rank | Company (Top 50 Rank) | Type | Home Textiles Sales* | Percent Change | Net Change | |
| 2006 | 2005 | |||||
| * in millions of dollars Source: Home Textiles Today market research |
||||||
| 1 | Bed Bath & Beyond (3) Union, N.J. | SP | $3,040.0 | $2,730.0 | 11.4% | $310.0 |
| 2 | Wal-Mart (1) Bentonville, Ark. | DC/SC | $3,640.0 | $3,464.0 | 5.1% | $176.0 |
| 3 | Kohl's (5) Menomonee Falls, Wis. | DP | $1,100.0 | $930.0 | 18.3% | $170.0 |
| 4 | Target (4) Minneapolis | DC/SC | $2,615.0 | $2,512.0 | 4.1% | $103.0 |
| 5 | JCPenney (2) Plano, Texas | DP/DTC | $3,065.0 | $2,972.0 | 3.1% | $93.0 |
| 6 | IKEA (16) Conshohocken, Pa. | SP | $305.0 | $245.0 | 24.5% | $60.0 |
| 7 | Big Lots (11) Columbus, Ohio | DC | $455.0 | $402.0 | 13.2% | $53.0 |
| 8 | Macy's Home Store (8) New York | DP | $820.0 | $775.0 | 5.8% | $45.0 |
| 8 | Williams-Sonoma (10) San Francisco | SP/DTC | $595.0 | $550.0 | 8.2% | $45.0 |
| 8 | Ross Stores (14) Pleasanton, Calif. | DC | $320.0 | $275.0 | 16.4% | $45.0 |
Top 10 Home Textiles Retailers by % Unit Growth
| Rank | Company (Top 50 Rank) | Type | Number of Stores | Percent Change | Net Chg (Units) | |
| 2006 | 2005 | |||||
| Source: Home Textiles Today market research |
||||||
| 1 | Ashley Furn. HomeStores (46) Arcadia, Wis. | FC | 296 | 219 | 35.2% | 77 |
| 2 | Anna's Linens (18) Costa Mesa, Calif. | SP | 246 | 210 | 17.1% | 36 |
| 3 | IKEA (16) Conshohocken, Pa. | SP | 28 | 24 | 16.7% | 4 |
| 4 | Belk (41) Charlotte, N.C | DP | 315 | 276 | 14.1% | 39 |
| 5 | Lowe's (20) Mooresville, N.C. | HIC | 1,385 | 1,234 | 12.2% | 151 |
| 6 | Kohl's (5) Menomonee Falls, Wis. | DP | 817 | 732 | 11.6% | 85 |
| 7 | Bed Bath & Beyond (3) Union, N.J. | SP | 849 | 771 | 10.1% | 78 |
| 8 | Fred's (47) Memphis, Tenn. | DC | 677 | 621 | 9.0% | 56 |
| 9 | Tuesday Morning (17) Dallas | DC | 795 | 732 | 8.6% | 63 |
| 9 | Ross Stores (14) Pleasanton, Calif. | DC | 797 | 734 | 8.6% | 63 |
Top 10 Home Textiles Retailers by Net Unit Growth
| Rank | Company (Top 50 Rank) | Type | Number of Stores | Percent Change | Net Chg (Units) | |
| 2006 | 2005 | |||||
| Source: Home Textiles Today market research |
||||||
| 1 | Family Dollar (13) Matthews, N.C. | DC | 6,319 | 6,002 | 5.3% | 317 |
| 2 | Dollar General (34) Goodlettsville, Tenn. | DC | 8,229 | 7,929 | 3.8% | 300 |
| 3 | Lowe's (20) Mooresville, N.C. | HIC | 1,385 | 1,234 | 12.2% | 151 |
| 4 | Wal-Mart (1) Bentonville, Ark. | DC/SC | 3,331 | 3,189 | 4.5% | 142 |
| 5 | Target (4) Minneapolis | DC/SC | 1,488 | 1,397 | 6.5% | 91 |
| 6 | Kohl's (5) Menomonee Falls, Wis. | DP | 817 | 732 | 11.6% | 85 |
| 7 | Home Depot (29) Atlanta | HIC | 1,872 | 1,793 | 4.4% | 79 |
| 8 | Bed Bath & Beyond (3) Union, N.J. | SP | 849 | 771 | 10.1% | 78 |
| 9 | Ashley Furn. HomeStores (46) Arcadia, Wis. | FC | 296 | 219 | 35.2% | 77 |
| 10 | Tuesday Morning (17) Dallas | DC | 795 | 732 | 8.6% | 63 |
| 10 | Ross Stores (14) Pleasanton, Calif. | DC | 797 | 734 | 8.6% | 63 |
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