Latex Int'l. gets new tagline, logo
Staff -- Home Textiles Today, 11/12/2001 12:00:00 AM
ANSONIA, CT —
Latex International recently unveiled a new advertising campaign as its latest initiative to build brand awareness in the basic bedding industry.
Highlighting the workers employed by the company, the tag line, "Uniquely Resilient," has debuted along with a new logo.
"We developed the tag line … to underscore the fact that, despite tremendous adversity, including two devastating fires, Latex International has prevailed," said Will Veitch, vp, sales and marketing. "Our new ads feature real people from our company who represent our unique resilience as well as a passion for what they do — both at work and at play."
The series was created by Barnum Design, with the first ad featuring company co-founder Bill Coffey and his dedication to the business at the age of 75.
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