Grange expands into bedding, rugs
-- Home Textiles Today, 12/10/2004 11:35:00 AM
NEW YORK — Grange, the high-end French furniture manufacturer, has been expanding its product mix to become a full-line home furnishings source for the designer market and high-end retail stores.
Celebrating its 100th anniversary this year, the Lyon, France-based company is expanding its luxury bedding program, launching an area rug program, and next year plans to introduce luxury mattresses, according to Valerie Moran, CEO of the U.S. unit.
The luxury bedding program, which is done with Thief River Linen, is designed to work with the theme of the furniture groups, "but not matched," said Moran.
An important element in the bedding program is the range of washable silk sheets which sets the company apart from the more mainstream market as a designer source. "The washable silk sheet sets are the hit of the textile collection," she remarked.
The new rug program will feature 12 pieces from Agajohn and is designed to fill a gap that designers have needed, Moran said.
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