Ex-Cell Home debuts Eco-Soft shower curtain liner  

By Staff -- Home Textiles Today, 8/8/2007 1:24:00 PM

At Market – Ex-Cell Home Fashions has created an eco-friendly shower curtain liner it calls is Eco-Soft liner. Made of EVA, this item is biodegradable, odorless, and resistant to mold and allergy. It is chlorine-free.

The company overall has more than tripled its offerings of 100% vinyl shower curtains, now grouping them in related designs and themes. Vinyl shower curtains are credited with being one of the categories that helped launch Ex-Cell years ago. A few of these new designs coordinate with accessories, but many are free standing.

In its rug category, Ex-Cell has shifted its accent rug offerings to focus on polypropylene and olefin varieties that are made to look in luster and feel as soft as nylon.

New to its kitchen rug assortment is the addition of PVC cushion mats that are embossed, embroidered, printed or solid colored. The looks are cleaner and simpler and more in line with looks akin to those in the kitchens of professional chefs.

Finally, new outdoor rug offerings include a flat-woven polypropylene that is lightweight. There are five patterns in four colors being added to this collection, titled Al Fresco.