Sears Retail Promotes Chow To Marketing Chief
By Staff -- Home Textiles Today, 7/25/2005 12:00:00 AM
Hoffman Estates, Ill. —
Sears Roebuck and Co. has promoted Joan Chow to senior vice president and chief marketing officer for Sears Retail.
In her new position, Chow is responsible for the strategic integration of Sears Roebuck's marketing and customer relationship management efforts. She reports to Luis Padilla, president of merchandising and marketing for Sears Retail. Most recently, Chow served as vice president, marketing services.
Since joining Sears in 1998, Chow has held various marketing roles in Sears' Home Services, including director of customer relationship marketing, director of business marketing, and vice president of marketing.
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