Peacock Alley taps Needleman

Staff -- Home Textiles Today, 3/25/2002 12:00:00 AM

DALLAS —

Peacock Alley, the manufacturer and importer of high-end bed and bath, has announced the promotion of Leslie Needleman to vp, creative services, a new position.

Continuing to report to Mary Ella Gabler, president and ceo, Needleman will be responsible for the strategic international and national marketing initiatives for the company and overall product development.

She has been with Peacock Alley since 1993, most recently as public relations/advertising director, and she will continue to oversee the company's national, regional and local media relations, supervise its national advertising campaign and coordinate its website, biannual newsletter, product brochures and consumer mailers. More recently, Needleman has worked in the product development of the company's bed, bath and baby linens.

"Leslie's understanding of consumer communications has been instrumental in promoting and protecting the Peacock Alley brand for the last nine years," said Gabler. "In addition to the breadth of her marketing knowledge, her intuitive fashion sense translates into expanding our product lines, appealing to our existing customers as well as growing our customer base."