Ginsey Partners with Rubbermaid

By Staff -- Home Textiles Today, 4/23/2007 12:00:00 AM

Bellmawr, N.J. —

Bath and kitchen products supplier Ginsey Industries has added another licensing feather to its cap — Rubbermaid.

The two companies recently partnered to create a line of coordinating bathtub mats, bath pillows and bath comfort floor coverings, all donning the Rubbermaid brand. The products are set for debut in August and will target mass merchants, grocery stores, drug stores and others.

All are available in several solid-colored styles. The mats and comfort flooring will be skid-proof and the pillows will include suction cups for use in the tub.

"This licensing arrangement brings a trusted and recognized home brand to the Ginsey line of unique and popular bath products," said Ginsey president and ceo Harry Haber. Ginsey is also a bath products licensee for several other brands, including Nickelodeon, Sesame Street, and Procter & Gamble.