Town & Country Living Teams up with Farberware for Kitchen, Table

Staff -- Home Textiles Today, 6/22/2009 12:00:00 AM

New York —

Town & Country Living has signed an exclusive agreement with Farberware Licensing Company to create a new collection of kitchen textiles and table linens.

The line will be officially introduced in September during the New York Home Fashions market, but the company is offering previews currently to interested retailers.

The components of the program include kitchen towels, oven mitts, potholders and aprons. Shipments are expected to roll out starting in spring 2010.

“Farberware is a powerhouse brand in the cooking arena and is a natural fit for our products,” said Judi Alexander, vp of licensing and marketing for Town & Country Living. “The brand is well-known and respected for high quality, durable and reliable products and is one of the oldest, most-trusted brands in the cookware category. It’s a very exciting collaboration.”

Farberware is the latest in a growing roster of licensed programs offered by Town & Country, which is also a licensee of the Lauren Ralph Lauren, KitchenAid, Disney, Badgley Mischka and Royal Velvet brands.

“We are pleased to have Town & Country Living, one of the market leaders in kitchen textiles, as our partner,” said Jan Ratushny, licensing president for Farberware. “Town & Country Living’s approach resonates with today’s fashion-forward consumer.”