CHF updates styling of Peri bedding
By Marvin Lazaro -- Home Textiles Today, 4/12/2002 12:00:00 AM
New York — With a new "in your face" design style, CHF Industries unveiled the latest additions to its licensed Peri line of bed ensembles as well as a new sheeting program and a new brand of bedding targeting a very specific demographic.
Since its inception under the CHF umbrella, Peri has traditionally used a very neutral and feminine style. The line now resembles many of the Peri window fabrics that have been used by CHF and includes a greater attention to detail, bolder colors and updated designs.
Five beds make up the re-launched brand; Rendezvous, Notting Hill, Armoire, Venetian Gallery and Bali Hai. Rendezvous, like the other new beds, is constructed from several different fabrics and uses a dramatic black and silver colorway. Notting Hill features a faux suede comforter face, is pieced and top-stitched and uses shades of brown and a paisley motif to complete its look. Using an oversized jacquard woven plaid on its comforter face, Armoire is done in several neutral tones and has an all-cotton construction. Venetian Gallery, done in taffeta and chenille as well as other fabrics, is also a dramatic bed, but with tones of scarlet and maroon. Appliqued lace on a semi-sheer background makes up the face of Bali Hai, which is completed in an all-over ivory tone.
The newly redesigned collection will be offered in full, queen and king sizes only with retail price points starting at $230 for a full-size duvet.
"This is a continuation of aggressive, sophisticated styling in the Peri line," said Frank Foley, president and ceo of CHF. "It has looks and style that are much more closely designed with our successful window introductions."
The new Peri Lattice sheet is a freestanding program that ties into all five of the new Peri beds. Offered in a palette of 10 colors ranging from jewel tones to sophisticated neutrals, Lattice features a 400-count all-cotton sateen jacquard construction. A queen set will retail for approximately for $200.
CHF has also raised the curtain on its new On My Own brand, which is designed for 20-somethings in their first apartment or home. Six patterns are offered in a quilt set, sheet set, comforter cover set and as pillows, but only for twin through queen sizes only. Retail prices will start at $20 for the pillows, $25 for a sheet set and approximately $60 for either a comforter cover or quilt set. Sheets are made from Egyptian cotton.
"Each of these designs have got some sort of edge," said Joan Karron, executive vp. "But yet, they're all very casual." She also added that, while the initial offering of the line was somewhat lean, the next generation of products would be fully accessorized.
Modern Art, Box Trot, Paradise Island, Flower Box, Bali Stripe and Mocktails represent the initial offering, with looks and colors ranging from tropical palm trees to modern art deco.
Packaging for the On My Own brand will also be color coded by pattern, making selection between coordinating products easier for both retailer and consumer.
Continuing its fully accessorized approach to juvenile and tweener bedding, CHF will offer five new beds for its MyRoom.com line and three new beds for its My Room Too line. Many of the new beds will also feature a graphic quilt.
CHF's various window lines will also receive the addition of many new styles. For its own CHF branded line and its Peri licensed line, 12 new panels take the floor. The company's Free Spirit brand will be augmented with approximately 10 new skus. For the first time, CHF will also offer a collection of five free-standing top treatments.
Rounding out the new introductions for the company's extensive bath accessory line are four juvenile patterns: Fashionable Fairies, Play Ball, Motorway and Something Fishy. Constructions range from ceramics and resin to fabric shower curtains. Colored embroidery and solid-color towels, which are specific to the embroidery, also join the collection.
Four new adult lines were also unveiled. Layered Shells, Chesapeake, Homespun and Kyoto feature looks from a shell motif to tartan to county to Asian-inspired, all with resin accessories and coordinating shower hooks.
All of the new introductions, adult and juvenile, coordinate with the beds.
"This business is really exploding for us," said Bob Gehm, executive vp of bed and bath.
Adding a twist to the juvenile bath accessory market, CHF is also marketing a line of hooded towels. Offered at one-size-fits-all, each vat-printed towel will retail for $14.99. Children donning the towels may now mimic a veritable zoo. A dolphin, butterfly, bumble, parrot, ladybug, octopus, crab, frog and alligator, each with a twist, such as a fin coming out of the back or a pocket in front, are all part of the collection.
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