Wal-Mart Debuts Canopy Private Label
Line Positioned as 'Easy Living'
By Staff -- Home Textiles Today, 3/10/2008 12:00:00 AM
Bentonville, Ark. —
Wal-Mart began offering the first products of its private label Canopy home furnishings line in some stores and online at www.walmart.com/canopy last week.
The program categories will include comforter sets, bed linens, dec pillows; shower curtains, bath towels and accessories; tabletop; furniture; dinnerware; and decor, the $375 billion retailer said, emphasizing its "price leadership promise" to position the goods "up to 40% below competitors."
Linda Hefner, Wal-Mart evp of home, characterized Canopy as "timeless style that's easy to live with, easy to care for and surprisingly easy to afford."
The Canopy launch is Wal-Mart's major soft home initiative for the first half of 2008; it will be followed in fall by the launch of a new line of Better Homes and Gardens branded products in conjunction with magazine publisher Meredith Corporation.
Both lines will be afforded the latest Wal-Mart departmental layout in home, which tends to organize products by rooms, and uses better signage.
We would love your feedback!